The idea of putting up a WRS in the Philippines is very viable, particularly for those of us who have relatives who are OFWs or who reside in other countries. However, to ensure that my investment grows, it is important to know the difficulties associated with it. I have also encountered common traps that an investor faces and how to avoid them in the course of investing.
Issues Encountered in the Operation of Water Refilling Station
Another problem I face is that I often lack information about the business’s performance. Most investors, especially those in other countries, may be aware of whether the business is profitable or not but are usually in the dark as to why this is so. Such limited information may result in wrong decisions and management losses.
Understanding the Profit Margins
The water refilling station business is not an instant profit-making business. Usually, I get PHP 10-15 per container, which implies that a vast number of customers is needed to generate high revenues. This is one of the reasons why some of the WRS businesses fail and may even fold up within the initial years of their operations. Being a developer of the Ka-Tubig Project and an owner of WRS, I have realized that the application of analytics tools is essential for my business. For us off-site investors, we developed the Ka-Tubig Analytics App that enables us to view all the business metrics and opportunities for improvement on our mobile devices.
Tackling Barriers to Logistics and Regulation
Establishing a WRS requires a lot of planning and coordination and also comes with a lot of legal requirements. The fixed costs can be high as they are estimated to be around PHP 500,000, mainly because of water purification equipment and delivery vehicles. Another critical factor is the selection of the site – it is better to locate the store close to such facilities as schools, hospitals, and populated apartments. Policies like getting the proper permits and testing the water quality are vital in ensuring that the customer has confidence in my company.
Managing Daily Operations
The daily operations of a WRS are very intensive in terms of the human resources required to manage the organization. Water is heavy, and my employees have to carry large containers and maintain high levels of hygiene. Staff training on exemplary customer service and hygiene practices can help improve customer loyalty and satisfaction. Other essential employees are delivery personnel because they act as the face of my business to the customers.
Navigating a Competitive Market
The market for water refilling stations in the Philippines is saturated, with many players competing for consumer business. To be unique, I emphasize the quality of water and the quality of service. One way I ensure that I am not caught up is by making sure that my equipment is well-maintained and that I am abreast of the current trends in the market.
Conclusion: Keys to Success
To successfully embark on a WRS in the Philippines, it is essential to have a good plan, be clear, and have quality. This is why we introduced the Ka-Tubig App. The Ka-Tubig Analytics App is beneficial in giving us investors information on the performance of the business and the things that need to be changed. These tools are handy and necessary to achieve my goals. Furthermore, the Ka-Tubig Store Management App assists in the effective management of daily business operations to support the goals of my business. The water refilling station business is a good business to venture into, but the success of my business will depend on the management of the business and the market analysis.
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